Marketing strategy & positioning
Market analysis, segmentation, offer, positioning, messaging and priorities: a marketing strategy built around the business and its customers.
- Audit
- Positioning
- Customer journey
- ROI
Marc Ringrave
Marketing First, Digital & AI Consultant
Perception is reality.
— Lee Atwater
How your customers perceive you becomes their reality.
Marketing strategy comes before the tools. I start with your market, your customers, your positioning and the outcome you want — then I build the digital levers that matter: website, acquisition, SEO / GEO, CRM, automation and artificial intelligence.
Marketing strategy Positioning Branding Online reputation Trust signals Websites E-commerce Acquisition SEO / GEO CRM Automation IA International
Let’s talk about your project
View my work 30 minutes to understand your business, goals and constraints. You speak directly with me.
Yourbusiness
01StrategyPositioning · Offer · Customers
02PresenceIdentity · Website · E-commerce
03AcquisitionSEO / GEO · Ads · Social
04SystemsCRM · Automation · Data
05IASearch · Assistants · Productivity
06Brand imageBranding · Positioning · Trust
25+ yearsin marketing
150projects delivered
40industries
3,000 hof team training
France · USA · Canadainternational experience
40 industries
Marketing consultant for entrepreneurs, startups & SMEs
40 industries, one approach adapted to each market.
From tech to luxury, industry to services: this cross-sector experience helps me quickly understand a market, its codes, customers, competitors and growth challenges.
- Tech
- SaaS & software
- Luxe
- Fragrance
- Cosmetics
- Hospitality
- Spa & wellness
- Medical
- Funeral services
- Architecture
- Construction
- Automobile
- Aéronautique
- Food & hospitality
- Art
- Crafts
- Textile
- Mode
- Consumer goods
- Industrial goods
- B2B services
- Nonprofits
- Sports clubs
Marc RingraveConsultant since 2015 · Marketer since 2000
What changes everything
Marketing strategy & positioning.
Marketing before technology.
I am a marketer first: I analyze the market, customers, competitors and buying decisions before choosing a tool. Digital, CRM, automation and AI then support a clear marketing strategy.
25+ yearsunderstanding markets, customers and buying decisions.
10+ yearsbuilding websites, e-commerce platforms and business tools hands-on.
One perspectiveconnecting positioning, UX, acquisition, automation and AI.
I do not sell you “a website.” I build a marketing asset that has to earn its investment.
Discover my backgroundThe real starting point
Your marketing strategy must serve your business.
Your image does not reflect the quality of your company.
Your website does not convert enough.
Your marketing lacks consistency.
Your acquisition costs too much.
Your marketing and sales tools do not communicate with each other.
You want to use artificial intelligence to create real value for you and your customers.
You want to expand in France or internationally.
You do not need to master the technology to launch the right project. Tell me about your business, what is holding you back and the result you are aiming for. My role is to turn those challenges into a clear strategy and useful levers.
Let’s start by understanding the problem Every engagement starts with a conversation and an assessment of your current situation.
Perception is reality.
Before they know you, your customers already have an idea of who you are.
Your positioning, your identity, messaging, website, Google visibility, social presence and content shape that perception.
In a few seconds, they must build trust, express your difference and make people want to choose you.
Positioning & brand image: be perceived at the level of your true value.
Still working from your garage? That is not a problem. Customers do not see behind the scenes: they see the image you create. Your positioning, identity, messaging and digital presence determine how they perceive you. Let’s build a strong, credible image aligned with the company you want to become.
Ugliness
does not sell well.— Raymond Loewy
The center of gravity
Website creation: a marketing asset, not just a brochure.
Google, social media, advertising, a recommendation or an AI-generated answer can drive discovery.
But when people need to understand, compare, trust or buy, the website remains the central point of reassurance.
CredibilityConversionE-commerceSEODataCRM
Your website is no longer a brochure. It is a platform for credibility, conversion and sometimes purchase.How I design a website
How I can help
Marketing strategy: marketing first, the right tools second.
Technology in service of marketing. Not the other way around.
Branding, identity & brand image
Build a strong, premium image: positioning, identity, brand story, visual universe, photography, online reputation and trust signals.
- Branding
- Visual identity
- Brand story
- Photography
Website creation & WordPress
Design a clear, fast and credible website built for user experience, conversion, organic search and team autonomy.
- WordPress
- UX
- Redesign
- Integrations
E-commerce & WooCommerce
Build a coherent e-commerce experience: catalog, purchase journey, conversion, payments, logistics and WooCommerce integration.
- WooCommerce
- Conversion
- Payments
- CRM
Digital acquisition, SEO & GEO
Grow visibility and acquisition through SEO, GEO (Generative Engine Optimization), Google Ads, content and organic or paid channels.
- SEO / GEO
- Google Ads
- Content
- Social
CRM & marketing automation
Structure customer relationship management, connect marketing and sales tools, and automate low-value repetitive tasks.
- Salesforce
- HubSpot
- API
- Workflows
Artificial intelligence applied to marketing
Integrate generative AI, assistants, intelligent search and RAG architectures where they create tangible value for marketing or customer relationships.
- OpenAI
- Claude
- RAG
- Vector search
International marketing & Go-to-market
Adapt positioning, offer, messaging, acquisition and localization to enter a new market in France, the US or Canada.
- France
- USA
- Canada
- Go-to-market
RAG · Pinecone · AI connected to your data
Generative AI & RAG: reliable answers grounded in your data.
A RAG system turns your documents, catalogs, procedures and business content into a searchable knowledge base. Pinecone indexes the information and retrieves relevant passages before the AI model formulates its answer.
Contextualized answersTraceable sourcesPrivate dataContinuous updates
Explore the RAG architecture 01IngestionPDF · pages · products · CRM
→02Pineconevector index · metadata
→03Retrievalhybrid search · reranking
→04AnswerOpenAI · Claude · business assistant
A monitored vector database: reads, writes, latency and volume.
Strategy · Image · Technology
Create a clear vision.
Then give it the reach it deserves.
Selected work
Work: marketing strategy, websites & digital tools.
Identity, journeys, content, SEO, data, CRM and automation: every project starts with a business challenge.
The same level of ambition, whatever your size
Entrepreneurs, retailers, craftspeople, startups & SMEs up to €50M in revenue.
View all work
Corporate websites, e-commerce, business platforms and acquisition systems.
Google Reviews · Frametonic Digital
Results matter.
So does how you get there.
Listening, availability, clarity and the ability to find solutions: my clients describe my way of working best.
5.0
Google Reviews
FEATURED
“Across three different companies, I have worked with Marc Ringrave. His mastery of optimization, combined with his design skills and understanding of website dynamics, makes him a major asset.”
JULIEN POIROUX3 COMPANIES · REPEATED TRUST
01
“We called on Frametonic Digital for our three websites: Alliance Funéraire, Crématorium des Ulis and Révérence. Marc supports us brilliantly in keeping our sites alive and effective.”
Jérôme UguenAlliance Funéraire · 3 sites · an ongoing collaboration · Google Review
02
“Frametonic did excellent work on our website. We were even trained to manage our pages and online shop ourselves.”
Catherine EhmigAtelier des Marmottes · Delivered project · autonomous team · Google Review
03
“A long-term collaboration across several technology projects and companies, from strategy through implementation.”
Bruno Saint-CastTechnology company executive · Technology · strategy · growth · Client testimonial
International marketing
International marketing strategy & Go-to-market.
I lived in the United States for ten years and studied international marketing, then marketing and project management at the University of North Carolina.
Expanding a business into a new market is not simply about translating a website. You need to analyze the market and adapt positioning, offer, messaging, acquisition and localization.
You do not win a new market by simply translating your website.
- Market analysis
- Positioning
- Message adaptation
- Go-to-market
- Acquisition
- SEO
- Growth Hacking
- Predatory Marketing
- Localization
Grow your business internationally United States, Canada and international markets: a strategy adapted to local behavior, customers and competition.
Acquisition & common sense
Google Ads has never turned a bad strategy into a good one.
Good marketing is often common sense executed well.
Automating a campaign does not mean stopping thinking. Every euro invested deserves a reason, an objective and a measurement.
Google Ads & acquisitionCRM & automation
CRM & automation: tools change, commercial logic does not.
Salesforce, HubSpot, Zoho or noCRM: pipeline, data, segmentation, triggers, automation and integrations make up the real system.
Acquisition→Pipeline→Automation→Measurement
CRM & automation SEO · GEO · AEO
SEO & GEO: designed for people.Structured for Google.Usable by generative engines and AI.
Semantic architecture, understandable content, structured data, performance and crawlability: the fundamentals of organic search benefit visitors, Google and generative engines alike.
SEO, GEO, AEO, semantic search or RAG: the acronyms evolve. The need to be clear, credible, structured and easy to use remains the same.
01Technical SEO02GEO · Generative Engine Optimization03Semantic search & entities04RAG Architecture05Structured data06Local SEO07Programmatic SEO08AI visibility
SEO, GEO & AI visibility A structured method, not a rigid one
A structured marketing consulting method.
From analysis to innovation.
Business, customers, team, budget, tools and constraints: the solution comes after the diagnosis.
- 01
Analyze the market
Business · customers · competition · team · budget · market
- 02
Compare & outperform
Competitors · positioning · strategies · opportunities · do better or differently
- 03
Define the positioning
Objectives · differentiation · offer · messages · priorities
- 04
Design the strategy
Journeys · content · channels · design · architecture
- 05
Innovate
Marketing tools · technologies · platforms · new channels · competitive advantage
- 06
Deploy
Website · campaigns · CRM · automation · AI
- 07
Measure & optimize
Analytics · SEO · acquisition · conversion · ROI
- 08
Continuously improve
Tests · learning · optimization · evolution
From structure to momentum
Structure today.
Scale tomorrow.
The consultant behind Frametonic
Marc Ringrave, Marketing First, Digital & AI consultant.
25 years in marketing, with the same curiosity.
Marc Ringrave is a marketing and digital strategy consultant and founder of Frametonic. He helps companies with positioning, brand image, acquisition and the implementation of digital tools, CRM, automation and AI solutions.
I learned the web, WordPress, e-commerce and the necessary technologies hands-on. Today, I understand a business, clarify what it needs to say and build the tools to make it happen.
AI adds new possibilities to this toolbox — it replaces neither strategy nor experience.
BSBAInternational Marketing
University of North Carolina
University of North Carolina
MBAMarketing & Project Management
University of North Carolina
University of North Carolina
Clear accountability
One point of contact.
The right expertise when it is needed.
You work directly with me from the first meeting through final delivery. The person who understands your needs is also the person who designs the strategy and stays involved throughout execution.
When a project requires specific expertise, I bring in the right professionals: art direction, corporate photography, visual identity, print or specialist business expertise.
- No unnecessary sales layer.
- No fictional team.
- No diluted responsibility.
Tools & ecosystem
Marketing tools, CRM, AI & digital ecosystems.
The business remains the starting point.
WordPress, WooCommerce, Semrush, HubSpot, Salesforce, noCRM, Make, Zapier, OpenAI, Claude or Pinecone: I choose tools based on the marketing strategy, never the other way around.
