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DIGITAL ACQUISITION
Attract the right visitors. Convert.
Acquisition strategy across Google Ads, social ads, SEO, content and growth marketing — the right messages to the right people at the right time.
Search, Ads, Social, Email, Partnerships.
Reach the right people.
Testing, data and iteration.
More qualified visibility. More customers. More growth.
DIGITAL ACQUISITION
Acquisition is not about generating the most clicks. It is about creating profitable customer opportunities through the right mix of paid, organic and owned channels.
Search campaigns are strongest when keywords, intent, exclusions, ad copy and landing pages are connected to the economics of the business. Automated recommendations can help, but they do not replace judgment.
I look beyond cost per click to qualified leads, customer acquisition cost, margin and commercial conversion.
A campaign cannot compensate for a slow, unclear or unconvincing website. Positioning, proof, page structure, speed and calls to action directly affect acquisition efficiency.
This is why brand trust and the website are part of the acquisition system, not separate topics.
Used together, they share data and improve both short-term learning and long-term visibility.
UTMs, conversion events and CRM data should preserve the source of each opportunity. That lets us optimize campaigns based on the quality and value of customers, not platform vanity metrics.
For international expansion, acquisition channels can quickly test demand, messages and costs market by market before larger investments are made.
FAQ
Direct answers to the questions I am asked most often.