MARC RINGRAVE
Marc Ringrave — Marketing, Digital & AI Consultant in Paris
Independent consultant. One point of contact, from strategy through delivery.
Marketing culture, hands-on experience and the ability to connect strategy, creation, acquisition and technology.
HOW THE WORK GETS DONE
START WITH AN OBJECTIVE.
ENVISION.
LEARN.
BRING THE SOLUTION TO LIFE.
Marketing strategy, digital, technology and AI are not isolated disciplines. Each assignment brings together the skills it requires and, when the right building block does not exist, it is built.
The objective first. The tools second.MARKETING FIRST
Technology is not an end in itself.
It prevents existing tools from becoming a limitation.
This technical independence did not grow out of a fascination with tools. It developed in response to ambitious objectives and solutions that did not always exist.
Skills in digital strategy, website development, e-commerce, SEO, CRM, automation and data were acquired in real time, on the job, to solve concrete problems.
When needed, I learn what is required and I build what is missing.
The same conversation can start with your positioning……and continue all the way into the architecture of your digital ecosystem.Website · E-commerce · SEO / GEO · CRM · Automation · Data · AI
40 INDUSTRIES. NO COPY-PASTE RECIPE.
I do not claim to know everything.
The method makes it possible to understand a new playing field quickly.
Each new industry starts with listening, questioning and analysis: market dynamics, how the company sells, how customers choose, where friction occurs and how information moves.
Cross-sector experience accelerates that understanding without imposing a copy-paste recipe. Missing skills are acquired as the assignment progresses, whenever the project requires them.
AND NOW, AI.
AI does not replace thinking.
It gives it more leverage.
Used as a design and production tool, AI makes it possible to create more ambitious websites and digital platforms, prototype faster and develop bespoke features when no plugin, template or existing tool truly meets the need.
It makes ideas buildable that were not buildable yesterday.A LITTLE BACKGROUND — NOT A 3-PAGE CV
USA · INTERNATIONALInternational Marketing ManagerEmerging Information Systems / Mobilcom AG · Raleigh
FRANCEMarketing Director FranceDale Carnegie Training
FRANCE · INTERNATIONALMarketing & Development DirectorGroupe Proformation
SINCE 2011FrametonicIndependent consultant · Marketing First · Digital · AI
EDUCATION
1998–2000MBA — International Marketing & Project ManagementWestern Carolina University · Cullowhee, North Carolina, USA
1995–1997BSBA — Bachelor of Science in Business AdministrationWestern Carolina University · Cullowhee, North Carolina, USA
1993–1994SKEMA Business School — formerly CERAMSophia Antipolis, France
INDEPENDENT. FOR A REASON.
INDEPENDENCE MAKES IT POSSIBLE TO SAY WHAT IS USEFUL.
If something is not working, I say so. A decision that holds back growth needs to be questioned, and when change concerns marketing, sales and technology, those dimensions need to move forward together.
An independent position keeps the assignment clear of internal politics and individual egos, with one constant focus: the objective.
A useful decision is worth more than a comfortable consensus.PERCEPTION
Trust is built. Credibility is earned.
Perception makes the difference.
Young companies build credibility and visibility faster when marketing, digital and brand perception move in the same direction.
THE SHORT VERSION
You probably do not need another solution.
You need concrete change.
More clarity. A stronger image. Better visibility. More leads. A smoother digital journey. A CRM that actually helps. Automation. AI. Or simply someone able to take a complex, poorly structured problem… and give it logic.
Let’s talk about your project